TEDxUCINCINNATI



SPRING 2023
CINCINNATI, OHIO
VISUAL IDENTITY
TEDXUCINCINNATI

TEDxUCincinnati is a student collective dedicated to sharing ideas worth spreading. They hope to inspire the campus and community with some of the best home-grown conversations that help us all see the world, both locally and globally, a bit differently. The 2023 event theme "If You Know, You Know" uses brash slang that at first glance doesn't seem fit for fruitful conversation, but resonates with those who wish to bring light to stories held in the dark.




THE LOOK & FEEL OF THE EVENT 



LOGO DESIGN
The logo for the event reflects the mystery and intrigue of the theme. Using a traditional serif typeface, I omitted the thin strokes to represents the lack of information or knowledge that leads to "not being in the know." At our event. we aim to fill in those gaps. 








MOODBOARDThe visual identity stems from hidden or missing information. I pulled inspiration from different ways to visually represent that, through layering, cropping, cutting out, and blocking. 







THE TOOL KIT
The visual system is very simple and adaptable to different type of content. Final deliverables include event programs, promotional posters, social media posts for speakers, announcements, and updates, and name tags so the system had to be flexible for a variety of content and mediums. 








IF YOU KNOW, YOU KNOW VISUAL IDENTITY



PROMOTIONAL POSTERS






ENTRY BANNERS






PROGRAMS








NAME TAGS








SPEAKER INTRODUCTIONS








SOCIAL MEDIA






WEBSITE

GABRIELLE RAMSAY
CINCINNATI, OHIO
2024