IMAGE BY MATT JENSEN
DESIGN FOR SPORT
SUMMER 2023
SALT LAKE CITY, UTAH
ENVIRONMENTAL GRAPHIC DESIGN
ELEVATE CREATIVE
Elevate Creative is a sports design company that works with over 200 sports teams, brands, venues, properties, and more. They work to provide total brand integration services for professional and collegiate venues and events.
Due to the nature of this work, I cannot show what I worked on during my internship with Elevate Creative. However, I can to speak to my experience and the projects I worked on.
EXPLORE ELEVATE CREATIVE’S WORK
WINTER CLASSIC 2024
CONCEPT DESIGN
NATIONAL HOCKEY LEAGUE
I sketched concepts for the 2024 NHL Winter Classic in Seattle. Our team was given brand assets from the NHL's creative team to expand upon in various applications for the event. Our goal with this design expansion was to continually tie the visual identity back to Seattle and the Pacific Northwest. The 2024 Winter Classic was a home game for the Seattle Kraken and we capitalized on that by pushing the nautical themes established by the NHL creative team in the logo and other provided assets.
RENDERING BY NHL, HOTOPP CREATIVE STUDIO, ELEVATE SPORTS VENTURES, POPULOUS
VICTORY HEIGHTS SPORTS & ARENA PERFORMANCE CENTER
SCHEMATIC DESIGN
UNIVERSITY OF PITTSBURGH
The University of Pittsburgh is building a new athletics facility that will house practice gyms for gymnastics, wrestling, cheer/dance, and volleyball as well as a weight room and arena for all Pitt athletics. The client was adamant that this building be elevated, not your average athletics facility. Our goal with the graphics was to integrate the Pitt brand with the architecture of the building in a seamless and sophisticated way.
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BASKETBALL TRAINING FACILITY
DESIGN DEVELOMENT
UNIVERSITY OF MARYLAND
The University of Maryland is building a new basketball facility for their men's and women's teams to train in. I helped with design development for the program specific spaces and shared areas including graphics for the women's and men's player lounges, player lounge entries, an NBA/WNBA display wall, a program history display, glass distraction graphics, entries to the coaches’ offices, and the weight room. Through architectural renderings we were able to see how the graphics related to one another spatially and create a cohesive brand experience throughout the entire building.
RENDERING BY GENSLER
SOCCER TRAINING CENTER
CONCEPT DESIGN
SEATTLE SOUNDERS FC
Seattle Sounders FC opened a training center and we worked with the internal Sounders FC design team to brand the new facility. One of the pieces of content the Sounders wanted to include in the facility was a historical artifacts display. The club has one of the longest histories in the MLS and they wanted to pay homage to it. I developed and presented multiple concepts to them that showed various ways to display artifacts within the constraints of the desired corridor.
RENDERING BY GENERATOR STUDIO
BALLPARK SIGNAGE & WAYFINDING
CONCEPT DESIGN
SALT LAKE BEES
The Salt Lake Bees are moving from downtown Salt Lake to a new master plan in Day Break, about 40 minutes away from their current stadium. I helped design signage family concepts for the new ballpark wayfinding. The client wanted the look and feel of the signage to be "desert-oasis," tying the ballpark to the natural landscape of Northern Utah while incorporating the bright colors of the Day Break neighborhood into the placemaking of the entire master plan.
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GABRIELLE RAMSAYCINCINNATI, OHIO
2024